An Online Course for Professional Photographers

In 8 weeks with Heidi Hope learn everything you need to build and scale a 6-7 figure photography business with multiple revenue streams and passive revenue (if you wish). This course is for you if you're ready to make your photography business a REAL business (or a better business) that supports your family, affords you benefits and time off, plans for retirement, and makes you financially independent. First developed in 2015, Photographer Rising has been completely re-written to reflect the current economy and Heidi's experience with online revenue streams and running a photo collective. Learn how to hire employees and associates, create passive revenue streams and market your business in innovative ways.

This course is for you if you want to:

  • Set a solid foundation for your business legally and financially
  • Confidently price your work for profit
  • Create collections that sell
  • Pay yourself FIRST out of your business
  • Nail down your style and niche
  • Clarify your brand message
  • Set business boundaries and clearly communicate them to clients
  • Establish what makes you different from your competition
  • Find more ideal customers through unique marketing events
  • Gain mastery over social media marketing
  • Set up referral and reward programs
  • Gain confidence in both IPS (in person sales) and digital only sales... and figure out what's right for you!
  • Learn the art of pre-selling and session planning
  • Develop additional revenue streams and explore the possibilities of passive revenue, specific to photographers
  • Determine if your ready for employees, associates, or outsourcing and make a hiring plan
  • Set long term goals for growth, scaling and retirement
  • Develop a plan to scale to 6 or 7 figures

Course curriculum

  • 1

    Welcome to the course!

    • Wecome!

    • How to use this course

    • Tell me about YOU!

    • Live Coaching Schedule
  • 2

    The Big Picture ~ Your Brand

    • What is a brand?

    • The Power of the Artist Brand

    • Strengths and Weaknesses

    • Unique Selling Proposition

    • Find your Genius Zone

    • Clarify your Message

    • Module 1 PDF Branding Questions

    • LIVE Facebook Welcome Recording
  • 3

    Building your Business Plan

    • The Business Plan for Photographers

    • Overhead and Cost of Goods

    • Developing profitable pricing

    • Business Boundaries

    • Long Term Goals

    • Module 2 Questions for Reflection

    • Necessary Profit Per Session

    • Business Plan for Photographers

    • Policies Worksheet

    • Sample Policies and Contract
  • 4

    Marketing Part 1: Mastering your Market

    • Understanding your Market

    • Ideal Customer Avatar

    • Differentiation

    • Voice

    • Communicating your brand message

    • Module 3: Your Market Worksheet
  • 5

    Implementation Week

    • Implementation Week, Live Coaching Call Links

    • Coaching call 1

    • Coaching call 2
  • 6

    Marketing Part 2: Finding your dream customers

    • Website and Blog

    • List Building

    • Social Media Marketing

    • Event Marketing

    • Referral & Rewards Programs

    • Challenge

    • Module 4 Worksheets

    • Referral and Rewards Program Sample

    • Module 4 Q&A
  • 7

    Sales made easy.

    • Sales Workflow

    • Selling Psychology

    • Collections that Sell

    • Pre-Selling

    • In Person Sales

    • Digital Sales

    • Module 5 Worksheets

    • BONUS Pre-Session Consultation Webinar

    • Pre Session Questions and Call Script

    • How to Price an 8x10 Article Link

    • Heidi Hope Photography Product Guide PDF

    • Product Guide Images
  • 8

    Scaling to 6 and 7 figures

    • Scaling

    • Outsourcing

    • Hiring Employees

    • Multiple Revenue Streams

    • Teaching

    • Rental Space

    • Module 6 Worksheets
  • 9

    Implementation Week 2

    • Coaching Call Zoom Links
  • 10

    Bonuses!

    • Camera and Lenses

    • Session Safety

    • First Birthday Family Session

    • Cakesmash

    • Outdoor Maternity Family

    • Newborn Workshop Part 1

    • Newborn Workshop Part 2

    • Newborn Lesson Part 3 Hammock Pose

    • Newborn and Siblings
  • Heidi Hope photographer rising workshop review
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