This course is for you if you want to:

  • Set a solid foundation for your business legally and financially
  • Confidently price your work for profit
  • Create collections that sell
  • Pay yourself FIRST out of your business
  • Nail down your style and niche
  • Clarify your brand message
  • Set business boundaries and clearly communicate them to clients
  • Establish what makes you different from your competition
  • Find more ideal customers through unique marketing events
  • Gain mastery over social media marketing
  • Set up referral and reward programs
  • Gain confidence in both IPS (in person sales) and digital only sales... and figure out what's right for you!
  • Learn the art of pre-selling and session planning
  • Develop additional revenue streams and explore the possibilities of passive revenue, specific to photographers
  • Determine if your ready for employees, associates, or outsourcing and make a hiring plan
  • Set long term goals for growth, scaling and retirement
  • Develop a plan to scale to 6 or 7 figures

Investment Options

Course curriculum

  • 1

    Welcome to the course!

    • How to use this course

    • Pre-Course Business Assessment

  • 2

    The Big Picture ~ Your Brand

    • What is a brand?

    • The Power of the Artist Brand

    • Strengths and Weaknesses

    • Unique Selling Proposition

    • Find your Genius Zone

    • Clarify your Message

    • Module 1 PDF Branding Questions

  • 3

    Building your Business Plan

    • The Business Plan for Photographers

    • Overhead and Cost of Goods

    • Developing profitable pricing

    • Business Boundaries

    • Long Term Goals

    • Module 2 Questions for Reflection

    • Necessary Profit Per Session

    • Business Plan for Photographers

    • Policies Worksheet

    • Sample Policies and Contract

  • 4

    Marketing Part 1: Mastering your Market

    • Understanding your Market

    • Ideal Customer Avatar

    • Differentiation

    • Voice

    • Communicating your brand message

    • Module 3: Your Market Worksheet

  • 5

    Marketing Part 2: Finding your dream customers

    • Website and Blog

    • List Building

    • Social Media Marketing

    • Event Marketing

    • Referral & Rewards Programs

    • Challenge

    • Module 4 Worksheets

    • Referral and Rewards Program Sample

  • 6

    Sales made easy.

    • Sales Workflow

    • Selling Psychology

    • Collections that Sell

    • Pre-Selling

    • In Person Sales

    • Digital Sales

    • Module 5 Worksheets

    • BONUS Pre-Session Consultation Webinar

    • Pre Session Questions and Call Script

    • How to Price an 8x10 Article Link

    • Heidi Hope Photography Product Guide PDF

    • Product Guide Images

    • Baby Plan Guide

  • 7

    Scaling to 6 and 7 figures

    • What do I scale first?

    • Outsourcing

    • Hiring Employees

    • Multiple Revenue Streams

    • Teaching

    • Rental Space

    • Module 6 Worksheets

  • 8

    Bonuses!

    • Camera and Lenses

    • Master Depth of Field

    • Photographing a Cakesmash Session

    • First Birthday Family Session

    • Maternity Session on a Farm

    • Newborn with 3 older siblings

    • Newborn Workshop Part 1

    • Newborn Workshop Part 2

    • Newborn Workshop Part 3

    • Reviewing Depth of Field Images

    • Set Safety

Investment Options