1 Welcome to the course! How to use this course Pre-Course Business Assessment 2 The Big Picture ~ Your Brand What is a brand? The Power of the Artist Brand Strengths and Weaknesses Unique Selling Proposition Find your Genius Zone Clarify your Message Module 1 PDF Branding Questions 3 Building your Business Plan The Business Plan for Photographers Overhead and Cost of Goods Developing profitable pricing Business Boundaries Long Term Goals Module 2 Questions for Reflection Necessary Profit Per Session Business Plan for Photographers Policies Worksheet Sample Policies and Contract 4 Marketing Part 1: Mastering your Market Understanding your Market Ideal Customer Avatar Differentiation Voice Communicating your brand message Module 3: Your Market Worksheet 5 Marketing Part 2: Finding your dream customers Website and Blog List Building Social Media Marketing Event Marketing Referral & Rewards Programs Challenge Module 4 Worksheets Referral and Rewards Program Sample 6 Sales made easy. Sales Workflow Selling Psychology Collections that Sell Pre-Selling In Person Sales Digital Sales Module 5 Worksheets BONUS Pre-Session Consultation Webinar Pre Session Questions and Call Script How to Price an 8x10 Article Link Heidi Hope Photography Product Guide PDF Product Guide Images Baby Plan Guide 7 Scaling to 6 and 7 figures What do I scale first? Outsourcing Hiring Employees Multiple Revenue Streams Teaching Rental Space Module 6 Worksheets 8 Bonuses! Camera and Lenses Master Depth of Field Photographing a Cakesmash Session First Birthday Family Session Maternity Session on a Farm Newborn with 3 older siblings Newborn Workshop Part 1 Newborn Workshop Part 2 Newborn Workshop Part 3 Reviewing Depth of Field Images Set Safety